NRK · 15 Feb 2006

30 bergensband til Kina

Book p. 232
Outlet
NRK
Published
15 Feb 2006
Byline
Sigurd Hamre and Jorunn Gunnes
Subject
The China years
In the book
Rockedrømmen, page 232
Archive copy
Page 232, 15. Februar 2006, 30 bergensband til Kina NRK.no (Kjell Moberg's source archive, transcript)

Det var noe som het silkeveien til Kina. Nå bygger vi luftbroen til Kina, hvor av- og påstigning er i Bergen.

My line to NRK on launch day. The plan behind it was concrete: music from over 30 bands sent to 20,000 key people in the Chinese music business.

Kina er verdens raskest voksende musikkmarked med 1,3 milliarder potensielle forbrukere.

In the same piece I pointed back to touring the East Bloc with Punishment Park in the early nineties. In 2006 nobody asked why you would go east any more.